Strategy and Values
Companies are increasingly incorporating sustainability into their core values and strategies. This reflects a heightened awareness about sustainability amongst customers, competitors, shareholders, governments and society in general.
Companies are increasingly realizing that the integration of sustainability into business and product development has the potential to substantially improve product and production efficiency and reduce costs.
Embracing sustainability leads to a substantial increase on the innovation potential of companies. It enables the development of innovative products and services, business processes and business models.
Image and Brand value
Significantly enhanced image and brand value is enabled by a consistent and systematic approach towards sustainability. Sustainability is integrated into business and product development – from strategy all the way down to everyday operations.
Customers and shareholders are increasingly aware of their role in driving industry towards the development of products and services with increased sustainability performance. Reacting to such new requirements calls for a consistent approach, enabling improved value propositions.
Legislation and Standards
Worldwide legislation is constantly being tightened, to ensure sustainability performance of products throughout their entire life cycles. In addition, standards such as ISO 14.001 are increasingly incorporating new requirements for sustainability integration into product development and related processes.